Nike’s campaigns inspire the masses to be better every single day, and its latest campaign, “You Can’t Stop Us,” is a reminder to give everything you do your all, no matter the circumstances and barriers in your way. “We’re never alone, and that is our strength,” soccer pro Megan Rapinoe narrates as split-screen images of athletes from all backgrounds appear on the screen. “When we’re held back, we’ll go farther and harder,” she continues. The message is empowering — showing that sport is for anyone and encourages people to use their voice, advocate for change, and stand up for their communities.
In every frame, athletes with disciplines ranging from dance, tennis, wheelchair basketball, and more are connected by the similarities of kinetic movement throughout the various sports, highlighting the commonalities shared by athletes around the world. The campaign shows the realities of sports — the high, life-changing moments and the low moments such as injuries, falls, and the postponement of sports due to the coronavirus pandemic. “We know things won’t always go our way, but whatever it is, we’ll find a way,” Rapinoe assures.
The campaign shows the complexities of athletes and how sports can be used as a vehicle to demand change in the world, ending with a powerful message that transcends sport: “No matter how bad it gets, we will always come back stronger. Because nothing can stop what we can do together.” Check out the full video above, and be prepared to get chills all over your body.